800 TeleServices Voices Out On e-Commerce Companies Social Media Usage

The current era of rapid change in technology, dealing with the massive amount of information is a challenge for creative minds. China's economic development also needs a strong rise in the creative economy. Arguments and analyses from speakers who work at the forefront of the market and lead development trends in the industry can provide intellectual support for creative people.

Recently, Mr. Pengfei Chen, e-Commerce Chief Consultant for 800 TeleServices, was invited to speak at the largest creative leader summit in Asia, the “6th ROI Creatives Festival – Marketing 3.0 from socialized marketing to socialized businesses” on the topic of how e-Commerce works with social media to explore how creativity in marketing strategies can maximize commercial efficiency under the trend of integration with the whole media in the era of big data, and how gold investment companies can practice a perfect combination of “creativity” and “commercial”  from a theoretical perspective.

ROI Festival Introduction: The biggest difference compared to other creatives awards is that the ROI Festival presents awards to brands and companies who present the most creativity, promoting those in the creative industries who are able to gain the largest market return using the smallest budget. The award focuses on creativity in quantitative trading in the market, and is judged by ROI (Return on Investment) to determine the investment and return gained by the creative. A successful creative must not only look at the return gained from the market, but also the investment as well.