800 TeleServices e-Commerce Talk: Paving The Way Towards Traditional Industries e-Commerce

In late May, 800 TeleServices e-Commerce head consultant Mr. Pengfei Cheng gave e-Commerce system knowledge training to CPC Jiangsu Guo'ao Clothing and Accessories Co. Ltd. to rave reviews. Recently, Mr. Cheng was invited back to the Jiangsu Clothing and Accessories Marketing Special Training Camp, jointly held by the Jiangsu Provincial Department of Human Resources and Social Security, the Jiangsu Fashion Designer Association, and the Hong Kong Polytechnic University in Hong Kong, in order to share 800 TeleServices' successful operation experiences and cases with senior managers and sales directors from many fashion companies.

As part of the “Thousand People Training in Hong Kong” project organized by the government of the Jiangsu Province, this training group has received unanimous recognition for successfully organized the heads of garment enterprises in the province to receive dedicated training at the Hong Kong Polytechnic University for five consecutive years since 2010, for skills such as industrial development, brand building, industry transformation and upgrading, brand design, brand positioning, marketing, buyer and merchandise planning, procurement process and cycle, store planning, display design management, brand retail e-commerce model, apparel supply chain and logistics, and more. This time, 800 TeleServices e-Commerce department chief consultant Mr. Pengfei dChen spoke on the theme of the “Brand Retail e-Commerce Model”to explain practical management knowledge of how traditional industries can position, plan, and implement e-Commerce systems, such as development trends, difficulties  traditional industries face, mistaken ideas, positioning, planning, implementation and case studies, and more.

Pic: 800 TeleServices e-Commerce chief consultant Mr. Pengfei Chen speaks to the audience

In recent years, e-Commerce has begun to force out traditional industries. According to iResearch data, in the first quarter of 2013, the transaction volume of China's online shopping market reached 352.08 billion yuan, a year-on-year increase of 36.6%, accounting for 6.3% of total revenue sales of consumer goods. Under the pressure of needing to do e-Commerce, many enterprises have become passive while trying to shift business models, and without “the e-Commerce gene”, they are forced to copy their offline model to the online space, with limited success, and some even becoming a heavy burden. That said, tradicitional industries shifting to e-Commerce is not without its benefits, as reintegrating offline resources with online resources brings big opportunities. Thus, the transformation to e-Commerce for traditional enterprises is not a question of do or do not, but how.

During the talk, Mr. Cheng expressed that although many traditional industries have begun to try out e-commerce, the fact is that not every traditional industry is able to have stable online businesses, and up until now, the number of traditional businesses which have been able to change to be more online-centric are quite few. As 800 TeleServices has successfully created tailor-made e-commerce solutions for both famous international and local brands, and successfully operated both B2B and B2C platforms, we will help everyone understand the current online commercial environment, and teach how to create an online business structure and implement it, based on the current products, resources, industry placement, and abilities of traditional businesses. We’ll be able to create strategies and solutions for problems that may arise and affect traditional businesses via e-commerce, and pioneer a new age of Chinese brands in the online age!